The Story: The Platters

Let’s go back to the beginning. The early days of rock & roll mostly consisted of solo artists like Chuck Berry, Elvis, and Little Richard, but vocal groups also helped to pioneer the sound.

The Platters formed in Los Angeles in the early 1950s. After a few years together they gained a measure of popularity on the coast through constant touring, but this had yet to translate into record sales. Their singles struck out again and again. However, the group’s luck would change in 1955 when their manager, Buck Ram (yes, that name again is Buck Ram), did a little wheeling and dealing to wrangle them a contract with Mercury Records, one of the largest and most successful indie labels in the country. If the label wanted The Penguins, who had just scored big with “Earth Angel,” then they had to sign The Platters, too.

Mercury wouldn’t regret it.

For the next five years, The Platters would become the most popular vocal group in the US, scoring four #1 hits by melding old-fashioned pop, R&B, and the new sound of rock & roll. Beginning in the early 60s, however, their sound became a little too old-fashioned. The dramatic ballads sounded out of step with the Motown, surf rock, and girl group records the kids were buying. Those who grew up with them never forgot, though, and despite a mind-boggling number of personnel changes, The Platters remained a popular touring group for decades.

They asked me how I knew my true love was true. I, of course, replied, “Here’s the least you need to know:”

All-Time Greatest Hits The ideal compilation. Not too long, not too short. All the big hits, with harmonies galore and the soaring, drama-filled lead vocals of Tony Williams heading straight for your heart. These are the songs that sold millions and crossed all boundaries.

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